EUROPEAN BILBERRY EXTRACT 10:1 (FRUIT) (VACCINIUM MYRTILLUS)

European Bilberry Extract (Vaccinium myrtillus) is derived from the dark blue fruit of a low-growing shrub native to Northern Europe. Historically, bilberry has been a staple in European folk medicine, revered for its potential health-promoting properties, particularly concerning vision. The 10:1 extract signifies that ten parts of the raw bilberry fruit are concentrated into one part of the final extract, ensuring a potent concentration of its beneficial compounds. This meticulous extraction process aims to preserve the delicate phytochemical profile of the fruit, making it a valuable ingredient in modern nutraceutical formulations. Its rich, deep purple hue is a visual indicator of its high content of anthocyanins, the primary active constituents responsible for many of its recognized health benefits. The botanical classification within the Ericaceae family, which also includes cranberries and blueberries, underscores its kinship with other berries known for their antioxidant richness.

The health benefits of European Bilberry Extract are largely attributed to its exceptional concentration of anthocyanins, a class of flavonoids renowned for their potent antioxidant and anti-inflammatory properties. These compounds, such as delphinidin, cyanidin, and malvidin glycosides, exert their effects by scavenging free radicals and modulating inflammatory pathways within the body. Research, including studies published in journals like *Molecular Vision*, suggests that bilberry anthocyanins can support ocular health by enhancing rhodopsin regeneration, a pigment crucial for low-light vision, and improving microcirculation in the retinal capillaries. Furthermore, the extract's impact extends to vascular integrity, where its anthocyanins are thought to strengthen capillary walls and improve blood flow, as evidenced by some clinical observations of reduced capillary fragility. This multi-faceted mechanism of action underscores its traditional use for eye strain and visual acuity improvement.

European Bilberry Extract 10:1 is a highly sought-after ingredient in dietary supplements, primarily formulated for vision support, cardiovascular health, and antioxidant protection. It is commonly incorporated into capsules, tablets, and powdered blends. Ensuring the quality and efficacy of bilberry extracts relies heavily on standardization, typically to a specific percentage of anthocyanins, usually 25% or higher, to guarantee consistent potency across batches. Clinical trials have investigated bilberry's role in mitigating visual fatigue and improving night vision, with some studies demonstrating a positive effect on visual function and adaptation to darkness. For instance, a review in the *Journal of Agricultural and Food Chemistry* highlights the bioavailability of bilberry anthocyanins and their potential protective effects against oxidative stress-induced cellular damage. Manufacturers often combine bilberry with other vision-support nutrients like lutein, zeaxanthin, or vitamin A to create synergistic formulations, leveraging its robust scientific backing for comprehensive eye health.