HIBISCUS POWDER (FLOWER)

Hibiscus powder, derived from the vibrant calyces of *Hibiscus sabdariffa* L., commonly known as roselle, is a botanical ingredient celebrated for its rich phytochemical profile and traditional uses. Originating from tropical and subtropical regions, the deep red calyces are carefully harvested and processed into a fine powder, preserving their characteristic tart flavor and vivid color. Historically, hibiscus has been utilized in various cultures as a refreshing beverage, particularly as a tea, and in traditional medicine for its purported health-promoting properties. Its distinct hue and taste make it a popular natural coloring and flavoring agent in the food and beverage industry, while its potent bioactive compounds position it as a valuable ingredient in the dietary supplement market, appealing to consumers seeking natural wellness solutions backed by botanical science.

The health benefits of hibiscus are largely attributed to its abundance of bioactive compounds, predominantly anthocyanins, organic acids, and flavonoids. Research indicates that these compounds exert significant antioxidant and anti-inflammatory effects. Specifically, studies have highlighted hibiscus's role in cardiovascular health; meta-analyses, such as one published in the *Journal of Hypertension*, suggest that regular consumption of hibiscus may contribute to healthy blood pressure levels by acting on the renin-angiotensin system and promoting vasodilation. Furthermore, its organic acids, including hibiscus acid, may support metabolic functions and possess hepatoprotective properties, as explored in various in vitro and in vivo studies examining liver enzyme activity and lipid metabolism. These mechanisms underscore its potential to support overall systemic well-being.

In supplement formulations, hibiscus powder is a versatile ingredient, often incorporated into capsules, functional beverages, and herbal blends. Quality considerations are paramount, with emphasis on sourcing raw material free from contaminants and ensuring standardized levels of key active compounds, such as anthocyanins, for consistent efficacy. Scientific research continues to explore its full therapeutic potential; for instance, a randomized controlled trial published in *Phytomedicine* demonstrated its efficacy in supporting healthy cholesterol levels. Formulators often combine hibiscus with other cardiovascular-supportive ingredients like hawthorn or beet root for synergistic effects. The ingredient's natural origin, combined with a growing body of evidence supporting its benefits, makes it a highly sought-after component for products targeting cardiovascular, metabolic, and antioxidant support, reflecting a consumer demand for evidence-based botanical solutions.