Mirtoselect®

Mirtoselect® is a premium, standardized extract derived from the wild-harvested European bilberry (Vaccinium myrtillus), renowned for its exceptional purity and potent phytonutrient profile. Unlike common blueberries, bilberries are distinct in their deep purple flesh, a testament to their concentrated anthocyanin content. This proprietary ingredient is meticulously standardized to contain a minimum of 36% anthocyanins by HPLC, ensuring consistent potency and efficacy across every batch. Bilberry has a long-standing history in traditional European herbalism, particularly recognized for its role in supporting visual acuity and overall eye health. The rigorous extraction process for Mirtoselect® is designed to preserve the delicate balance of these bioactive compounds, delivering a superior ingredient for high-quality supplement formulations. Its commitment to quality and scientific validation distinguishes it as a leading bilberry extract in the global market.

The profound health benefits of Mirtoselect® are primarily attributed to its rich concentration of anthocyanins, a class of flavonoids that act as powerful antioxidants. These compounds exert their effects through multiple mechanisms, including neutralizing harmful free radicals and mitigating oxidative stress throughout the body, particularly in delicate ocular tissues. Research indicates that bilberry anthocyanins can support the regeneration of rhodopsin, a light-sensitive pigment in the retina essential for night vision, as demonstrated in studies examining visual adaptation to darkness. Furthermore, these potent phytonutrients exhibit anti-inflammatory properties and support microvascular integrity, enhancing blood flow to the eyes and other peripheral tissues. Specific anthocyanins like cyanidin, delphinidin, and malvidin glycosides are key contributors to these protective and supportive actions.

Mirtoselect® is a highly versatile ingredient, finding widespread application in formulations targeting eye health, cardiovascular support, and broad-spectrum antioxidant protection. It is commonly incorporated into dietary supplements in capsule, tablet, or powder forms, often synergistically combined with other vision-supporting nutrients such as lutein, zeaxanthin, and astaxanthin. Extensive clinical research underscores Mirtoselect®'s efficacy; for instance, controlled trials have shown its ability to reduce symptoms of eye fatigue and improve visual performance under challenging light conditions. The brand’s commitment to scientific substantiation, coupled with its stringent quality control measures, including identity testing and purity analysis, ensures that formulators receive a reliable and effective ingredient. This evidence-based approach makes Mirtoselect® a trusted choice for developing premium health products.